In spite of being No. 1 at the box office on its opening weekend (which is also Memorial Day weekend), “#Solo: A #StarWar Story” fell far short of monetary expectations by earning a meager $148.3-million globally ($83.3-million domestically & $65-million internationally). This is unfortunate given that it’s a fun movie that most fans of the franchise would enjoy seeing.
Some factors that may have worked against the film’s opening are as follows:
- There are 2 other recent blockbuster releases still playing in theaters: “#Avengers: #InfinityWar” & “#Deadpool 2”.
- #FranchiseFatigue: it’s only been 5 months since the release of “#StarWars VIII: #TheLastJedi”.
- Less than stellar reviews.
- Changing directors midway to Ron Howard.
- Mixed reactions to the most recent Star Wars movie: The Last Jedi.
Only time will tell if “Solo: A Star Wars Movie” can turn the tide and attract more fans to see the film. Overseas, the film has not yet opened in Japan until June 29, 2018.
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